Creating a high-energy energy drink campaign for Black Energy Drink
For BLACK Energy Drink, one of Poland’s most recognised energy drink brands, A12 Pictures produced a dynamic commercial campaign built around sport, strength, and competitive energy.
This energy drink campaign featured professional female athletes from the USA, bringing the world of American football into a powerful visual story created for the brand.
Building a stadium inside a studio
To create an authentic sports environment, we transformed a studio space into a realistic playing field by installing real grass across the entire set.
This production approach allowed us to combine the control and precision of a studio shoot with the atmosphere and energy of a real stadium environment.
Every element — from the set design and lighting to the athletes’ performance — was created to support the campaign’s message of power, determination, and action.
A12 Pictures production responsibilities
A12 Pictures was responsible for the complete production process, including:
The project required careful coordination between the creative concept, technical production elements, and the athletes’ performance to deliver a strong commercial campaign.
Commercial campaign production for brands
At A12 Pictures, we create commercial photography and video productions for fashion, lifestyle, sports, and consumer brands.
From complex studio productions to location-based campaigns, we combine creative thinking with efficient production management to bring ambitious ideas to life.
Creating a high-energy energy drink campaign for Black Energy Drink
For BLACK Energy Drink, one of Poland’s most recognised energy drink brands, A12 Pictures produced a dynamic commercial campaign built around sport, strength, and competitive energy.
This energy drink campaign featured professional female athletes from the USA, bringing the world of American football into a powerful visual story created for the brand.
Building a stadium inside a studio
To create an authentic sports environment, we transformed a studio space into a realistic playing field by installing real grass across the entire set.
This production approach allowed us to combine the control and precision of a studio shoot with the atmosphere and energy of a real stadium environment.
Every element — from the set design and lighting to the athletes’ performance — was created to support the campaign’s message of power, determination, and action.
A12 Pictures production responsibilities
A12 Pictures was responsible for the complete production process, including:
The project required careful coordination between the creative concept, technical production elements, and the athletes’ performance to deliver a strong commercial campaign.
Commercial campaign production for brands
At A12 Pictures, we create commercial photography and video productions for fashion, lifestyle, sports, and consumer brands.
From complex studio productions to location-based campaigns, we combine creative thinking with efficient production management to bring ambitious ideas to life.
