For the Zest fashion campaign, we were responsible for the complete production process, combining creative planning, location scouting to the on-set production management.

The campaign was photographed in a traditional fishing village on the coast of Tenerife, where the authentic atmosphere, local architecture, and natural surroundings became an essential part of the visual concept.

Thanks to the trust from the client, we had the opportunity to develop the production approach with a focus on authenticity and storytelling. Our goal was to create imagery that goes beyond a typical fashion shoot.

Location: Tenerife, Canary Islands
Category: Fashion Campaign / Commercial Photography / Lifestyle Production

A12 Pictures responsibilities:

• Creative production
• Location scouting in Tenerife
• Production planning
• Local coordination
• Logistics management
• On-set production
• Campaign execution

For the Zest fashion campaign, we were responsible for the complete production process, combining creative planning, location scouting to the on-set production management.

The campaign was photographed in a traditional fishing village on the coast of Tenerife, where the authentic atmosphere, local architecture, and natural surroundings became an essential part of the visual concept.

Thanks to the trust from the client, we had the opportunity to develop the production approach with a focus on authenticity and storytelling. Our goal was to create imagery that goes beyond a typical fashion shoot.

Location: Tenerife, Canary Islands
Category: Fashion Campaign / Commercial Photography / Lifestyle Production

A12 Pictures responsibilities:

• Creative production
• Location scouting in Tenerife
• Production planning
• Local coordination
• Logistics management
• On-set production
• Campaign execution